This week, BMI announced it has distributed and administered a record $1.335 billion to its songwriters, composers and publishers – its highest distribution ever. The company saw an 8% increase over last year, according to the announcement.
Based on a US Music 360 report by MRC Data survey from July 2021, 28% of Gen Z music listeners use video games to discover new music. A large majority of those survey respondents also choose streaming, with 51% of music listeners saying that they had discovered new artists through audio and video streaming platforms.
A recent study from the National Research Group and Roku stated that 70% of survey respondents are more willing to choose ad-supported streaming if it meant monthly subscription costs would be lower. Additionally, nearly a third of respondents said that they added a new ad-supported free streaming service to their entertainment diets, according to the study.
Remember to ask any questions you have in the comments below, we’re here to help!
Please subscribe to get the latest videos! www.youtube.com/c/ExplorationGrou…ub_confirmation=1
Have any questions? Contact us at:
hello@exploration.io
https://exploration.io/exploration-weekly-bmi-distributes-1-335-billion-gen-z-finds-new-music-via-video-games-ad-supported-streaming-more-cost-friendly-option/
https://exploration.io/learn/
https://exploration.io/links/
Instagram: https://www.instagram.com/exploration…
Twitter: https://twitter.com/explorationio
LinkedIn: https://www.linkedin.com/company/4821…
YouTube: https://www.youtube.com/channel/UC80D…
Facebook: https://www.facebook.com/Exploration.io/
SoundCloud: https://soundcloud.com/helloexploration
PodBean: https://explorationgroup.podbean.com/
#BMI #GenZ #VideoGames #AdsupportedStreaming #MusicIndustryNews #ExplorationWeekly